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SUMMARY
Based in Chester, major company's Financial Services department have an opportunity
within their Customer Intelligence & Analysis team for a Database Marketing
Analyst.
JOB DESCRIPTION The successful candidate will work with campaign managers and the product management team to help
make sure our mailings are bang on target. They'll need to determine what is
realistic in terms of targeting, write the selection programmes, as well as
evaluating and reporting on the effectiveness of today's campaigns, to help
us improve the effectiveness of tomorrow's. They'll be developing the most
appropriate ways to measure business performance of our campaigns and then
managing all the MI of complex marketing projects.
REQUIREMENTS The ideal candidate will have 2+ years experience of the Direct Marketing
industry and strong academic qualifications in either Computing or
Statistics
Strong SAS skills would be an advantage, as would exposure to campaign
management tools, such as Intrinsic, Xchange or Prime Response.
Salary negotiable.
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