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SUMMARY Decisioning Management for a major Financial Services player working within an internal consultancy division providing marketing analysis, customer profiling, predictive modelling, segmentation, risk pricing and CRM consultancy throughout the group. JOB DESCRIPTION The Decisioning Analysis team provides analytical solutions to business problems, interprets the results in a business context, makes meaningful recommendations and provides analysis consultancy to the business units.
We are looking for a focused and enthusiastic individual to lead the Decisioning Analysis team to help Database Marketing build on its reputation as a centre of excellence for data analysis and customer focus.
To manage the development and delivery of targeted customer communications activity through the effective use of customer data to assist profitable management of customers through improved retention, effective cross sell and cost to serve
REQUIREMENTS Core Skills
- Minimum 3 years direct marketing experience
- Proven track record in the development and delivery of effective targeting for customer communications
- Numerate
- Good data Interpretation and evaluation skills
- Strong organisation skills
- Excellent communication and influencing skills
- Strong planning skills
- Ability to work under pressure to tight deadlines
Key Accountabilities
- To manage and ensure the accurate and effective targeting of customer communications to meet agreed objectives
- Define the requirements for propensity modelling to support refined targeting
- To lead, manage and develop best in class customer decisioning and deployment team to meet current and future business needs
- Managing and developing a clear and cogent briefing process to support ad-hoc analysis to meet the specific needs of the business
- Management of key agencies
- Working closely with Centricas business units to support targeting recommendations in support of business targets
- To identify data and research information to improve targeting
- Manage and plan the delivery of all customer targeting, both proactive and reactive to support business needs
- Responsible for identifying and justifying the need for external data to refine customer targeting
- To work closely with the Customer Strategy Managers in proactively inputting into the development of cogent customer strategy through the provision of targeting recommendations
- Responsible for the identification of data quality issues and provide input to Data and Development Manager for resolution
- To facilitate effective interfaces with key business users
- Work with the Customer Data Control Manager to ensure that effective targeting is considered in the development of the customer database
- To manage the relationship with key targeting software suppliers
- To continually review targeting tools and techniques
- Work with the Evaluation and Reporting Manager to ensure the effective and timely measurement and evaluation of all targeted customer communication's
- Responsible for ensuring full compliance of all legal, Data Protection and Regulatory guidelines concerning targeted customer communications
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